If someone discovers your brand through an AI tool, would the description they see be accurate? In a lot of cases, it's not. AI systems tend to blend whatever they can find, mixing outdated details, old reviews, missing services, or contradictory listings into a single "summary" that can be the first impression people see. As you can imagine, this can be damaging in many ways. That's why it's worth doing a simple foundation-level test: An audit of what AI thinks your brand is. Ask the major LLMs: "Who is [Your Brand Name]?" "What does [Your Brand Name] do?" "Who is [Your Brand Name] a good fit for?" You'll learn instantly whether it has a clear understanding of your business or whether it's making things up. Document everything… it will serve as a comparison for later. From there, the next step is straightforward: Strengthen and align your brand signals everywhere AI looks. Your website, schema, busi...
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