I love Google traffic.
But let's face it, it is too risky for it to be your only traffic source.
You need to diversify your traffic sources because one algorithm update can crush you.
I had this issue in the past and it crushed some of my previous businesses.
Eventually, I learned how to not rely on Google. And although losing some Google traffic can suck, at least it won't crush you.
Here's how I got away from Google traffic.
Cheers,
Neil Patel
PS: I am not saying you shouldn't do SEO, but more so it should just be one out of a handful of channels you should be using.
PPS: If you want my team to help you diversify your traffic sources, go here.
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